기아자동차, 2021년형 K7 출시
새로운 디자인의 라디에이터 그릴을 추가하고 고객 선호 사양을 기본 적용해 고객 만족도를 향상시킨 것이 특징
Kia Motors launches 2021 K7
It is characterized by improving customer satisfaction by adding a new design radiator grill and applying customer preferences as standard.
[The story of the case / Reporter Moon Hong-cherl] = Kia Motors launched the 2021 K7, a premium semi-large sedan with enhanced marketability, and started selling it on Monday.
The 2021 K7 is characterized by improving customer satisfaction by adding a new design radiator grill and applying customer preferences as standard.
Kia Motors has added a new'Custom Grill' that reminds of the powerful takeoff of an airplane by repeatedly applying a pattern that resembles an aircraft wing based on the signature Intalio (engraved) radiator grille to the 2021 model K7, expanding the range of customer choices. Two new exterior colors, Steel Gray and Interstellar Gray, were applied to enhance the sense of quality.
In addition, customer-friendly features such as electronic parking brake (EPB), electronic shifting lever (SBW), paddle shift, and high-performance air cleaning filter were applied to gasoline and hybrid models as standard to enhance marketability.
The 2021 K7 will experience improved driving comfort. It is equipped with a new Forward Collision-Avoidance Assist-Junction Turning (FCA-JT), which automatically assists in braking when a risk of collision with an oncoming vehicle is detected when turning left at an intersection.
In addition, by expanding the range of voice-recognition vehicle control, the driver can open and close windows by voice, and turn the seat and steering wheel heating function and ventilation function on and off.
Kia Motors also improved Noise-Vibration-Harshness (NVH) by increasing the thickness of the rear glass and the sound-absorbing area of the driver's wheel guards to enhance the comfort and driving performance of the 2021 K7.
In addition, it is possible to mount a rear-seat entertainment system that allows users to conveniently watch media such as DMB and movies from the rear seat through Kia Motors' customizing brand, Tuon.
The Husuk Entertainment System has a 10.1-inch screen △Media function that supports various media formats such as music, video, and photos by connecting USB and external devices △Connectivity that supports YouTube and Internet through Wi-Fi or mirroring function (Android only) Function △ It provides functions to support settings such as language, Bluetooth, network, power, and system initialization.
The price of the 2021 K7 is △3.244 million won for the gasoline model △33.87 million won for the Noblesse △35.24 million won for the X edition, and the △36.13 million won for the gasoline 3.0 model and △38.19 million won for the signature. The hybrid model was set at △Prestige 36.3 million won, △Noblesse 38.16 million won and △Signature 4,3220,000 won. Even though the customer's preferred convenience specifications were applied as a default, the purchase attractiveness was improved at a reasonable price (based on individual consumption tax of 3.5%).
Meanwhile, Kia Motors has prepared various purchasing support financing programs in line with the launch of the 2021 K7. 1, 2, 3 smart low-interest installment installment (when paying 10% or more advance payment on Hyundai M-series card) service, red members exclusive card payment of 15 million won or more and use of Save Auto There is a double cashback event that gives customers a 300,000 won car discount and 300,000 won cashback.
Kia Motors said that the 2021 K7 expanded the range of customer choices with new designs and colors, and raised the level of semi-large sedans by mounting preferred convenience specifications as standard, and operated various promotion programs to support purchases of customers interested in K7 in the future. Said it would go out.
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