SK텔레콤, ‘T전화 누구’ 출시
AI 기반의 개인 맞춤형 서비스를 통해 새로운 커뮤니케이션 경험
SK Telecom launches “T Phone Who”
New communication experience through AI-based personalized service
[The story of the case / Reporter Park Yeon-pa] = SK Telecom (CEO Park Jung-ho) has launched an intelligent phone service'T Phone x No Gu' that combines its AI platform'NUGU' and communication platform'T Phone' 12 Sun said.
AI is installed in'T Phone', a communication platform used by about 12 million monthly users (based on MAU, 12 million monthly active users of T phone as of September 2020), so users can call phone numbers as if they are talking with AI. In addition to searching, calling and sending text messages, it is now possible to experience new communication through AI-based personalized services.
'T Phone x Who' is the first step in AI personalization pursued by SKT, and plans to provide users with a new communication experience through AI, such as voice recognition and content recommendations.
Natural communication as if talking by voice without touch
Users of ‘T-Phone x Who’ can use various communication functions of T-phone, such as △call, text receipt, and video call, as well as △T114 phone number search, △check call and text record, △receive and reject calls.
SKT has implemented a command/response system that is close to human-to-person conversation by using AI technologies such as language understanding, speech recognition, and speech synthesis, and provides users with a natural service experience as if they are receiving assistance from an agent. I am going to do it.
Introducing'Today', an AI recommendation service based on personal usage patterns
SKT introduced'Today' in'Telephone x Who'. 'Today' recommends various personalized contents such as music and food menus as well as news, time, and weather based on personal usage patterns, location, time, and weather.
For example, if you say "good morning" to'T phone x who', you will be notified of information such as today's date, weather, and major news along with morning greetings. Etc.
In addition, through'Today', you can check key information such as weather and news, and customized menus or recommended music according to the time and location without voice calling'T phone x Who', and a customized usage guide according to the usage pattern of users is also provided. .
Smartphone is an AI speaker, over 30 anyone can use the service
SKT offers music and audio functions such as △Flo, Patpan, radio, etc. that were provided by any speaker through'T-phone x Who' △Convenience functions such as smart home, schedule management, and emergency SOS △Menu recommendation, weather, news, fortune It provides the same 30 kinds of various services such as life information, etc.
Existing anyone can use the service they used by T phone x anyone through TID login, and new users can also use various services without installing additional apps.
In addition, SKT plans to enable users to enjoy anybody's specialized services through any device through the linkage of any service through TID.
‘T-Phone x Who’ is provided through the T-Phone update on the 12th, and anyone who uses T-phone regardless of mobile operator can use it for free.
Leap to communication-based AI biz platform through ‘intelligence of phone’
SKT plans to expand the area of AI-based communication starting with the launch of this'T Phone x Who' and eventually develop T Phone into an AI Biz platform.
First of all, SKT plans to lay the foundation for the Biz platform by sequentially updating △recommended services △search advertisements and coupons, along with expanding AI services such as △Convertible Call △Call Recording STT, which combines voice and text, in next year.
Then, in the first half of 2022, it is planning to introduce a reservation-order-payment system based on AI recommendation and search for T-phones, and complete the “T-phone x Who” as an AI biz platform.
SKT will continue to update in the future so that users can feel “T-phone x Who” as the most convenient and easiest means of communication in their lives.
Another AI device, ‘NUGU Buds’ to be released
On this day, SKT announced the release of “T Phone x Who” and plans to release “NUGU Buds,” a dedicated earphone in November.
'Nugu Buzz' is a device in the form of a wireless earphone, and is a dedicated product that works in conjunction with'T-phone x Noo'.
If you use'who buzz', you can call'T phone x who' with just wearing and touching the earphone without operating a separate smartphone, and you can use someone's various services with voice commands.
'Nugu Buzz' provides excellent call quality by applying SKT's call sound quality optimization technology and Qualcomm's CVC (Clear Voice Capture, Qualcomm's patented technology that improves call quality by separating voices mixed with background noise) technology. Dream Earth Company The sound quality tuning technology used in the high-end audio Astel & Kern was also applied.
“We will provide a richer communication experience to our customers through'T Phone x Who', which is more than a meeting between AI and phone,” said Hyuna Lee, head of SK Telecom's AI service. “Convenience of customer life through continuous development of AI technology and ecosystem expansion in the future. It will develop into an intelligent communication platform that enhances the company.”
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