한화생명, 큐브 엔터테인먼트와 전략적 MOU 체결
MZ세대 타깃 마케팅에 대한 양사 간 상호 니즈 부합
Hanwha Life Insurance signs strategic MOU with Cube Entertainment
Meeting mutual needs between the two companies for target marketing of MZ generation
[The story of the case / Reporter Park Yeon-pa] = Hanwha Life Insurance, which is expanding exchanges with the MZ generation through e-sports, includes popular idol groups such as BTOB, CLC, Pentagon, and (Girl) Idle, and Mi-sun Park, It has signed a strategic business agreement with Cube Entertainment, which includes famous celebrities such as Lee Hwi-jae and Heo Gyeong-hwan, to promote the development of both companies.
Through this strategic business agreement, Hanwha Life Insurance and Cube Entertainment expressed their intention to actively cooperate in raising awareness of the two brands and strengthening marketing capabilities based on the experience, know-how, and marketing resources of both companies.
In particular, based on this agreement, Hanwha Life Insurance plans to provide richer content than ever before, using marketing resources including e-sports, through its own channels and through the online channels of Hanwha Life's e-Sports currently operating.
On the other hand, Hanwha Life eSports, which has been in its 3rd year this year, is striving to establish a mainstream esports culture through continuous investment and various attempts based on the value of LIFEPLUS pursued by its parent company, Hanwha Life.
As one of these efforts, Hanwha Life Insurance's industry-leading infrastructure investment and various activities that were not found in existing e-sports, such as the establishment of an e-sports training center, implementation of the affiliated player care program, Life School, introduction of exclusive buses, and global events, It is receiving favorable reviews from fans.
<저작권자 ⓒ 사건의내막 무단전재 및 재배포 금지>