LG전자, 눈가 전용 뷰티기기 ‘LG 프라엘 아이케어’ 첫 선
고객과 상호 소통을 하면서 아이케어를 직접 소개할 예정
LG Electronics, the first beauty device for eye area,'LG Prael Eye Care'
We plan to introduce eye care directly while communicating with customers
[Introduction of the case / Reporter Park Yeon-pa] = LG Electronics is introducing a new premium home beauty device,'LG Prael Eye Care (model name: EWN1).'
LG Electronics will start pre-sale until the 29th, starting with the live commerce'Naver Shopping Live' on the 21st. In the live commerce broadcast, actor Yoo-ri Lee will introduce eye care directly while communicating with customers.
Eye Care is a beauty device dedicated to the eye area that intensively manages the skin tone and elasticity around the eyes, as well as the density of the dermis, dark circles, and eye bags (eye bags). LG Electronics is continuing to expand its lineup by introducing △Derma LED Mask △Derma LED Neckcare △Total Tight Up Care △Galvanic Ion Booster △Dual Brush Cleanser △Medical Hair Loss Treatment Medical Device, followed by the 8th new product.
LG Electronics developed this product in consideration of the fact that many customers are interested in the skin around the eyes and want intensive care. The skin around the eyes is thin and the secretion of sebum is low, so it is easily affected by weak stimuli in daily life such as ultraviolet rays, makeup, facial expressions, and sleeping posture, and elastic cells are easily damaged.
Eye care can be worn comfortably like glasses with a goggle-type design. The weight is 125g, and the size of the temples can be adjusted according to the circumference of the face, so it can be used comfortably and as close to the skin as possible.
This product provides a total of 6 care modes according to the customer's skin type. Basic mode (9-minute management) and mild mode (15-minute management) can be selected according to the intensity of the LED, and the intensity of microcurrent in each mode can be adjusted from 1 to 3 steps.
Eye Care applies complex care technology that adds microcurrent to a red LED and near-infrared LED light source to improve not only bright skin tone but also elasticity inside the skin. The eye patch attached to the product stimulates the skin tissue and muscles around the eyes by flowing a microcurrent to activate collagen and elastin production from the bottom of the dermal layer below the epidermal layer.
According to the results of a clinical trial conducted by the Global Medical Research Center, the skin of the participant's dermis increased by 31.8% and elasticity by 20% compared to before using eye care. Dark circles and eye bags improved by 5.8% and 11.5%, respectively.
Eye Care has not only verified its safety through the'LG Prael Dermatology Advisory Group' consisting of dermatologists and ophthalmologists, but also has all the'Preliminary Safety Standards for Non-medical LED Mask Products' announced by the Ministry of Trade, Industry and Energy and the Ministry of Food and Drug Safety. Passed.
This product is also equipped with a'eye shield', which is an anti-glare device, and a'wear detection sensor,' that makes it work only when properly worn, providing excellent safety. According to the experimental results of the Korea Photonics Technology Institute, it blocks up to 99% of the LED light entering the eyes.
The shipping price is 599,000 won.
Dae-gi Son, managing director of LG Electronics Korea HE Marketing, said, “We will create a'intensive care' trend in the home beauty device market with LG PLAEL's diverse lineup of excellent efficacy and safety.”
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