동원F&B, 한식 HMR 프리미엄 라인업 ‘양반 수라’ 출시
각종 육류와 해산물 등 고급 자연재료를 듬뿍 담아 소비자들의 입맛을 공략한다는 계획
Dongwon F&B launches Korean food HMR premium lineup,'Yangban Sura'
A plan to target consumers' tastes with plenty of high-quality natural ingredients such as various meats and seafood
[The story of the case / Reporter Park Yeon-pa] = Dongwon F&B (CEO Kim Jae-ok)’s Korean food brand “Yangban” has launched “Yangban Sura”, a premium lineup of Korean Food Quick Food (HMR).
Dongwon F&B announced on the 27th that it has launched four types of “Yangban Sura Pouch Porridge” and four types of “Yangban Sura Guktang Jjigae”, a premium lineup that raises the level of taste and raw materials to a higher level compared to existing “Yangban” HMR products. 'Yangban Sura' is a new lineup that implements the best taste and texture by using more luxurious ingredients than existing products. The plan is to target the taste of consumers by containing plenty of high-quality natural ingredients such as meat and seafood such as chadol, king ribs, octopus, and crucibles.
The four types of “Yangban Sura Pouch Porridge” consisted of Nokdu Samgye Abalone Porridge, Chadol Samhap Porridge, Octopus Seafood Porridge, and Octopus Kimchi Porridge. △'Sura Nokdu Samgye Abalone Porridge' is a large abalone, chicken breast with green beans to add a savory taste, and △'Sura Chadolsamhapjuk' is rich in chadolyangji, lily, and turban so that it has a luxurious taste and flavor. △'Sura Octopus Seafood Porridge' is a delicacy porridge made with plenty of octopus, squid and turban shell in spicy seafood broth. .
The four types of “Yangban Sura Guktang Jjigae” consisted of Wanggalbitang, Crucible Seolleongtang, Ugeoji Gamjatang, and Chadolyukgaejang. △'Sura Wanggalbitang' is made by boiling whole beef ribs to make the meat thicker and softer. △'Sura Ugeojigamjatang' was boiled with pork shavings and woogeoji in thick backbone broth, and △'Sura Chadolyukgaejang' was filled with chadolyangji in thick Korean beef bone broth.
‘Yangban Sura’ is based on Dongwon F&B’s unique Korean food know-how in accordance with the Yangban brand philosophy of ‘Ingredients must live for taste.’ In the case of porridge, each raw material is not boiled separately and placed in a container, but is made in a traditional cauldron, which is boiled while stirring for a long time. In the case of soup stew, the heat treatment time was shortened by more than 20% compared to the conventional method, to make use of the original taste and texture of the ingredients.
'Lamb Dough', the No. 1 product in the domestic commodity porridge market, has been launched in 1992 and has been loved for 29 years.It is a domestic product by converting consumers' perception of porridge, which was considered only patient food in the past, to a simple, taste and nutritious HMR product. It has been driving the porridge market. 'Yangban Guktang Jjigae' is an HMR product that utilizes the natural taste and texture of ingredients by investing in new high-tech special facilities based on Dongwon F&B's Korean food manufacturing know-how.
Dongwon F&B has planned a premium lineup of Korean food HMR using high-quality natural ingredients in order to target the tastes of high-end and diversified consumers. Based on the know-how of 35 years of'Yangban' brand, it contains the dignity of the king's Surasang. Said.
The price of 4 kinds of'Yangban Sura Pouch Porridge' (Mungdu Samgye Abalone Porridge, Chadol Samhap Porridge, Octopus Seafood Porridge, Octopus Kimchi Porridge) costs 4980 won for 420g. Gagamtang, Chadolyukgaejang) costs 5480 won for 460g.
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