신한카드, 홈플러스와 데이터 사업 업무협약 체결
신한카드가 홈플러스와 손잡고 데이터경제 활성화에 속도를 낸다
아래는 위 기사를 구글번역기로 번역한 영문기사 입니다
Shinhan Card and Homeplus signed data business agreement
Shinhan Card joins hands with Homeplus to accelerate data economy activation
[The story of the case / Reporter Park Yeon-pa] = Shinhan Card, which is leading the big data business in the card industry, joins hands with Homeplus to accelerate the vitalization of the data economy. It is the third following the expansion of the business area to the combination of communication and consumption data with SK Telecom in August, and the combination of distribution and consumption data with GS Retail in October.
Shinhan Card (President Lim Young-jin) announced on the 13th that it has signed a business agreement with Homeplus, a large domestic retailer, to discover a joint new business model that combines distribution item data and card consumption data.
The signing ceremony was held at Shinhan Card headquarters in Euljiro, Seoul, with officials such as Ahn Jung-sun, head of Shinhan Card Life Information Group and Jang Joong-ho, head of Homeplus Marketing Department.
Through this agreement, the two companies plan to combine product data purchased from Homeplus with card consumption data in various areas based on the industry's largest big data and excellent data analysis capabilities of both companies.
For example, by using the combined data of Shinhan Card and Homeplus's card consumption pseudonym, manufacturers who previously only knew the sales volume and share of each store could compare and analyze the characteristics such as gender, age, and lifestyle of customers who purchased their own products and those who purchased other companies. You can use the insights obtained through this for new product development and promotion for specific customers.
These combined data will be commercialized so that manufacturers, advertisers, and public institutions can purchase them at the Financial Data Exchange (FinDX) and the Korea Data Exchange (KDX).
Shinhan Card also announced that it will also promote joint marketing projects such as developing curation services such as regular subscriptions and specialized clubs for each lifestyle based on the insights of the internal customers of both companies strengthened through combined data analysis.
In addition, Shinhan Financial Investment's Big Data Center will also participate in this agreement to jointly develop investment indicators for Homeplus consumer industries and items and provide services to customers of each company.
Shinhan Card will continue to expand the data alliance as a big data guardian under the Shinhan Financial Group's “digital guardianship” and spread it within the group to discover various types of collaboration models.
The “digital guardianship system” is a system for strengthening digital transformation (DT) in which Shinhan Financial Group distributes new technologies such as artificial intelligence and big data to each subsidiary to strengthen responsibility and authority.
Meanwhile, Shinhan Card has been carrying out more than 300 data projects of 130 institutions and companies for the purpose of ‘creating social big data values that can coexist with the public, public institutions and private companies. Shinhan Card, which has strengthened cooperation with leading domestic data companies, is expected to further strengthen its competitiveness in the big data business through cooperation in distribution item data with Homeplus.
Ahn Jung-seon, head of Shinhan Card Life Information Group, said, “This agreement is of great significance in that it develops differentiated customer services that have been difficult to try by combining data between the distribution industry and the card industry.” “Shinhan Financial Group’s NEO “New Economic growth supporting Operations) We will make continuous efforts to strengthen the data business competitiveness of Shinhan Card by linking with the project, and further contribute to vitalizing the domestic and overseas data economy, which is one of the government's New Deal policies.”
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