신한카드, 2021년 전략방향 ‘딥 택트’ 제시
새로운 사업을 통해 고객에게 최적의 상품과 서비스를 제공
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Shinhan Card proposes “Deep Tact” strategic direction for 2021
Providing optimal products and services to customers through new business
[Introduction of the case / Reporter Park Yeon-pa] = Shinhan Card (President Young-jin Lim) is to evolve into a'life & finance platform' company that provides optimal products and services to customers through a new business based on Shinhan Card's future merchant data. It was announced on the 4th that the strategy direction for 2021 was set to'DEEP-tact'.
Shinhan Card President Lim Young-jin said, “Based on the four-year'DEEP strategy' achievements, we must spread a differentiated customer experience suitable for the new normal era.” To achieve this,'Digital·Economic Four major agendas were presented: (Economic), Extended, and Personalized Contact.
First, set'Digital Contact' as the first agenda, fostering Shinhan PayFAN as a representative domestic life and financial platform that provides all financial and life services in the hands of customers, and card, finance, and new business. It is a strategy to accelerate digitalization in the value chain of all businesses, such as.
The second agenda is set as'Economic Contact', providing a wide range of ESG activities required by the times along with a business model such as a loan brokerage/auto finance platform suitable for customers and a private business finance platform (BFM, Business Financial Management). It is a policy to create a virtuous cycle of promotion and win-win growth.
The third agenda is set to'Extended Contact', creating differentiated experiences through cooperation with heterogeneous players, expanding new data-based businesses, and simultaneously upgrading business and investing in new businesses abroad. , The plan is to complete the appearance of a true Multi-Finance.
The last agenda is set as'Personalized Contact', providing optimal benefits to more customers through digitally implemented hyper-personalized products and services, and also providing complete product sales, financial fraud prevention, and information protection. It is also planning to improve consumer protection capabilities.
Lim Young-jin, president of Shinhan Card, said, “Thought deeply and boldly in action”, based on a deep strategy to understand the new environment and customers, strengthening the fundamental competitiveness of the card and installment finance business, In addition, we must show a clear execution ability ahead of our big data and digital competitors,” he said. “Let's take 2021 as the first year to achieve a bigger future, and go beyond cards to become a true'life & finance platform' company.”
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