GS25, 세계적 제작사 유니버설스튜디오와 전략적 제휴 확대
유명 애니메이션 영화 ‘미니언즈2’의 캐릭터를 GS25 만남
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
GS25 expands strategic alliance with global production company Universal Studios
GS25 meets the character of the famous animation movie “Minions 2”
[The story of the case / Reporter Park Yeon-pa] = You can meet the characters of the famous animated film'Minions 2'at GS25, which is still before its release.
GS25, a convenience store operated by GS Retail, is expanding the introduction of affiliated character products by releasing △Minions Fruit Jelly △Troll Fruit Jelly △Jurassic Dinosaur Fossil Chocolat in December 2020 in cooperation with Universal Studios (hereinafter referred to as Universal), a world-class content producer.
In particular, the minions fruit jelly was printed with characters from the movie “Minions 2,” scheduled to be released in 2020, to inspire curiosity about the movie.
Minions Fruit Jelly and Troll Fruit Jelly are products launched from February 2020 after a 10-month long consultation process between GS25 and Universal. GS25 of Korea was in charge of product planning with Universal in the United States, while Ragolds, a famous German manufacturer, was in charge of production, and joint products of Korea, the United States, and Germany were created.
GS25's overseas sourcing team commissioned the production of strategic alliance products by recommending German manufacturer Ragolz, which has already been verified by Universal, which is famous for requiring strict facility conditions such as hygiene and scale of production facilities. Thanks to this, GS25 was able to reduce the procedure for facility verification for local business trips and factories blocked by Corona 19.
The reason GS25 is expanding the introduction of affiliate character products is that sales of character affiliate products have increased significantly. Most of the Casper Trolley Jelly, introduced by GS25 as a product for Halloween in 2020, was used up early on the day before Halloween, and Eggchan Casper and Halloween Mentos sold more than 30% of the expected target of the product planner. It was in the top 5 of my sales rankings.
GS25 is interpreting that the trend of consumers watching classic movies at home again due to Corona 19 has increased, and the sales of character alliance products have increased significantly.In 2021, it plans to expand the partnership with multinational content producers including Universal to increase character products to be.
Kim Min-kwan, in charge of purchasing processed foods at GS25, said, “The representative convenience store in Korea, GS25, is expanding the scope of strategic alliances to world-renowned media content producers.” “Customer analysis and purchase market scope to lead the new normal consumption trend caused by Corona 19 in the future. We will expand the review to the world.”
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