한화생명e스포츠, ‘Rush Together’ 신규 마케팅 캠페인 통해 팬에게 한 발 더
신규 마케팅 캠페인을 발표하며 한층 더 새로운 모습으로 팬들에게 다가간다
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Hanwha Life Insurance eSports, one more step to fans through a new “Rush Together” marketing campaign
Announcing a new marketing campaign and approaching fans with a newer look
[The story of the case / Reporter Park Yeon-pa] = Hanwha Life Esports, in 2021, announces a new marketing campaign to reinforce communication with the MZ generation and approaches fans with a newer look.
Hanwha Life e-Sports is one of the values pursued by the team's brand philosophy,'The Energetic Life', on the 8th (Fri), a new marketing campaign called'Rush Together' and produced with Kolon FnC. A new uniform was released. Hanwha Life eSports plans to expand communication with fans in 2021, starting with this activity, which introduces the changed contents of the team to fans ahead of the new season.
'Rush Together' where the team and fans aim for a common goal together
Hanwha Life's e-Sports brand philosophy'Energistic Life', announced last year, represents the direction of Hanwha Life e-Sports, where every moment is passionate and exciting, while providing a life full of energy to those who enjoy e-sports. It is designed to deliver the value of Holistic Wellness, which is necessary for the affluent life pursued by LifePlus.
Under this brand philosophy, in 2021, Hanwha Life e-Sports expanded communication with fans through the'Rush Together' marketing campaign, which means to unite as a'One Team' and run together with a common goal. He expressed his willingness to meet expectations and run toward the goal.
The newly refurbished key visual also attracts attention. The orange pattern symbolizes vitality, and the curved arrow symbolizes a clear direction. In addition, the ‘THE ENERGETIC LIFE’ typo and pattern arranged in a sleek diagonal line shows a sense of energetic dynamics and speed. The shining flash above the typo reveals the enthusiasm and strong energy of Hanwha Life Insurance e-Sports, and shows the condensed form into'One Team'.
Hanwha Life Insurance eSports will also release a video of the 2021 “Rush Together” marketing campaign. The video highlights the appearance of the squad that is about to start anew, and sincerely expresses the narration of the squad and the appearance of moving forward toward the goal. The video can be viewed on the official YouTube channel of Hanwha Life Insurance e-Sports.
New HLE uniforms created in collaboration with Kolon FnC
In addition, Hanwha Life Insurance e-Sports also unveiled a new uniform in 2021, produced in cooperation with Korea's leading outdoor brand, Kolon FnC.
This uniform maintains the core values of the team brand philosophy, such as vitality and vitality by utilizing the existing core colors of orange and white, and expresses the spirit of challenge and dynamic energy divergence using the sleek diagonal motif at the bottom. In addition, the pattern arrangement of asymmetric diagonal lines contains a sense of speed and dynamics that advance rapidly.
Large-scale rebuilding including “Deft” Kim Hyuk-gyu and “Chobi” Ji-hoon Ji-hoon, etc.
For the 2021 season, Hanwha Life Insurance e-Sports recruited remote dealer'Deft' Kim Hyuk-gyu and mid liner'Chobi' Ji-Hoon Jung, top free agents for the 2021 season. A large-scale team rebuilding was completed, including recruiting a large number of prominent new players such as Mir.
In addition, the team reorganized the coach team by recruiting coach Lee Kwan-hyung, “Heart” who already had a relationship with Dae-young Son, and Kim Hyun-sik “Vibra”, who already had a relationship with manager Sohn Dae-young.
Hanwha Life e-Sports hopes that through the'Rush Together' campaign, which is being held this year, a positive culture in the industry where players and fans form a team together, through this, Hanwha Life's Lifeplus Lifeplus pursues a prosperous life. He said that he hopes that all those who enjoy e-sports can enjoy and enjoy the value of Holistic Wellness.
On the other hand, Hanwha Life e-Sports will launch a'running ticket event' at 4 pm on the 8th, when the new campaign and uniforms were unveiled. This event announces the beginning of various events that will be held as part of the “Rush Together” campaign, and plans to actively communicate with fans by introducing ways to participate in the event through the official SNS channel.
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