GS리테일, GS25 X CJ ENM 전략적 협업 첫 상품 전격 출시
뛰어난 상품개발력을 더한 차별화 제품을 출시
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
GS Retail launches GS25 X CJ ENM's first strategic collaboration product
Launched differentiated products with excellent product development capabilities
[Introduction of the case / Reporter Park Yeon-pa] = GS25, together with CJ ENM, is launching a “content-distribution combination” product to strengthen communication with the MZ generation.
On the 14th, GS25, a convenience store operated by GS Retail, announced on the 14th that it will release two types of fresh food lunchboxes and hamburgers jointly developed with food creator'Rice Gupnam' from the 15th.
This commercialization case is the first result of a strategic collaboration between GS Retail and CJ ENM's single creator support project DIA TV. CJ ENM's digital channels and IP (Intellectual Property), plus GS Retail's outstanding product development capabilities, were released.
Customers can see content-distribution-combined products using digital contents and stories from partner creator Bab Gupnam under DIA TV at over 15,000 GS25 nationwide.
Bab Gupnam is a popular YouTuber with 1.13 million subscribers and is running the “Banjeok TV Bab Gupnam” channel. It is popular as a cook room and a food room (short for cooking and eating broadcasts) where you can enjoy meat eating without hesitation by grilling meat directly on firewood and charcoal fire in outdoor wild plants. The most popular videos hit 6.25 million times.
Accordingly, GS25 will present a “Banjeok TV Bab Gupnam” lunch box and hamburger, which is mainly made of rich beef to match the broadcast theme and image of Bab Gupnam. Bob Gupnam directly participated in the entire process from the planning stage of the product to the selection of materials and production, thereby improving the quality of the product as well as increasing the reliability.
With the release of this product, GS25 is expecting to provide a new experience for subscribers and fans who have been satisfied only with broadcasting until now to experience the eating of Bab Gupnam directly. This is a strategy to enhance communication with MZ generation (millennial + generation Z) customers who lead the digital consumption trend and further increase satisfaction.
In the future, GS25 plans to establish a collaboration model that crosses various channels and genres, such as CJ ENM's Dia TV and Studio Dragon, and shows synergy through digital joint marketing.
“Rice Gupnam) Beef Samgyeop Donburi, which will be released on the 15th, is a product made with soft and savory grilled beef samgyeopsap over rice. You can enjoy the sweet and salty special soy sauce, egg garnish, and beef pork belly. Wasabi crab mayo, mountain red pepper, and Yeomgyo (Rakkyo), which go well with beef pork belly, are used as side dishes. The price is 4,500 won.
The'Rice Gupnam) Big Beef Bulgogi Burger' is a thick premium beef steak cooked with beef and pork as a base and weighs only 95g. Mayonnaise onion salad and bulgogi mushroom salad are added to the rich bulgogi sauce to create a heavy and strong hamburger. The price is 3800 won.
In commemoration of the collaboration with GS25, Bab Gupnam plans to hold a variety of events by conducting a live broadcast on his channel at 7 pm on the 15th. The video broadcast on this day will be uploaded to the Bab Gupnam channel and GS25 official channel on the 22nd, and a collaboration product coupon will be provided through a lottery among customers who leave comments after watching the video.
In addition, GS25 is planning to hold an event that presents goods such as cooking tweezers and large soju glasses, which are signature items of Korean beef sets, as well as rice-guknam, as a stamp event for GS Retail's integrated membership application'THE POP'.
“Through collaboration with food creator Bob Gupnam, a food creator with a different scale and concept, we are able to provide differentiated joy and fun to customers who visit GS25,” said Koo Choong-hun, head of GS Retail's Fresh Food team. As a style platform, we will do our best to develop a variety of content-integrated products and innovate customer experience that can lead the rapidly changing distribution environment.”
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