신한카드, 국내 최초 카드 소비 기반 탄소배출 지수 개발
국내 최초로 카드 소비데이터 기반의 탄소배출 지수를 개발
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Shinhan Card develops Korea's first card consumption-based carbon emission index
First in Korea to develop a carbon emission index based on card consumption data
[The story of the case / Reporter Park Yeon-pa] = Shinhan Card, which is leading the domestic data business, is developing a carbon emission index based on card consumption data for the first time in Korea.
Shinhan Card (President Lim Young-jin) announced on the 23rd that it will develop the “Shinhan Green Index” (tentative name, hereinafter referred to as Shinhan Green Index), a carbon emission index based on domestic consumption data. It benchmarks the methodology developed by Visa in overseas projects and develops a domestic-specific carbon emission index in collaboration with Visa.
Until now, research on carbon emission has been mainly conducted in terms of production and energy consumption, but the “Shinhan Green Index” is particularly meaningful in that it is the first domestic attempt to calculate the carbon emission factor caused by consumption based on card consumption data.
In addition, Shinhan Card will expand to an ESG marketing platform with a virtuous cycle structure that can firstly induce consumers''good (eco-friendly) consumption' through the'Shinhan Green Index' and, based on this, attract various companies' participation in'good marketing'. Is expected.
For example, a virtuous cycle structure in which the consumption carbon emission score is lowered and good consumption is induced by using a tumbler instead of a disposable cup by introducing a consumption carbon emission score system and providing a discount coupon for a tumbler. to be.
Shinhan Card plans to continue to upgrade the “Shinhan Green Index” by obtaining customer consent and securing detailed information on all card consumption data, items, and menus in order to accurately calculate the consumption-based carbon emission index.
Meanwhile, Shinhan Card commissioned an advisory committee composed of experts in the fields of Green New Deal, environmental policy, evaluation, and industry to secure public confidence.
Shinhan Card said that the development of the'Shinhan Green Index' is expected to be a good starting point to spark interest and participation of customers and companies in eco-friendly activities. Shinhan Financial Group's East Asian Financial Group's first'Zero Carbon Drive (by 2050) As part of the declaration'Zero Carbon Emissions by Group Assets', it said that it will make continuous efforts to practice sustainable finance.
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