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KB Kookmin Bank launches a new real estate information platform'Live Real Estate'
If you download it from the Play Store and App Store, you can use it for free.
[Introduction of the case / Reporter Park Yeon-pa] = KB Kookmin Bank (Chief President Heo In) announced that it has launched the next-generation version of Liiv Real Estate, a comprehensive real estate financial platform, KB Real Estate LiivON.
KB Kookmin Bank's new real estate information platform Live Real Estate launched the beta version in November 2020, and then opened the full version of the Live Real Estate app and its website in February. The Live Real Estate app can be used for free by downloading it from the Play Store and the App Store.
The main characteristics of Live Real Estate are △A honey price that allows you to search real estate price information such as KB market price, actual transaction price, sale price, public price, AI forecast price, and villa price in one place. △ A honey jar that collects the search results of YouTube, Google, Naver, and Daum at once △ A honey sale that finds and sells cheaper properties compared to the KB market price △ Honey information containing exclusive content from real estate experts.
Live Real Estate plans to advance the platform by analyzing customer usage patterns, reorganizing the UX/UI, and adding a'sale home' function that collects apartment sale information.
The win-win relationship with the Korea Certified Brokers Association, which has an alliance with KB Kookmin Bank, will also continue. As a member of the association, a real estate agent can register for sale at Live Real Estate for free, which is expected to reduce the burden of advertising costs. In addition, it is planning to promote joint marketing with the real estate platform “Korean medicine” operated by the association.
Meanwhile, KB Kookmin Bank launched a YouTube video advertisement on the 2nd to commemorate the release of Live Real Estate. Parodying the popular drama “Penthouse,” this advertisement contains a story that solves the troubles of those suffering from real estate through fun orders that make real estate easier.
Sung Hyun-tak, head of KB Kookmin Bank's Live Real Estate Platform, said, "I hope that Live Real Estate, a collection of various real estate information, will help customers alleviate real estate concerns."
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