LG CNS, ‘AI 튜터’ 일본 교육 시장 진출AI 회화 알고리즘과 음성 인식 기술을 바탕으로 일본을 비롯해 해외 시장 공략
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
LG CNS, “AI tutor” enters the Japanese education market
Targeting overseas markets including Japan based on AI conversation algorithm and speech recognition technology
[Introduction of the case/ Reporter Park Yeon-pa] = LG CNS enters the Japanese education market as an AI English learning service “AI Tutor”.
AI Tutor is an AI-based smartphone app used by about 600,000 domestic users. About 150 companies, including LG affiliates and large corporations, are using it as an English education program for employees. LG CNS is planning to target the overseas markets including Japan based on its own AI conversation algorithm and speech recognition technology.
On the 12th, LG CNS launched a Japanese AI tutor, “AI SpeakTutor,” in partnership with Aeon, a Japanese local company. Aeon, a subsidiary of KDDI Group, is a famous Japanese language company operating more than 250 directly-managed language schools in Japan, and KDDI Group is Japan's second largest telecommunications company. Aeon pre-discloses an “AI Speak Tutor” to existing students. From next month, the general public will be able to download and use the “AI Speak Tutor” from the smartphone application store.
LG CNS implemented a localization strategy to target the Japanese market. The existing AI tutor learning contents were not simply translated into Japanese, but the learning contents were created by reflecting various characteristics of Japan. For example, AI asks questions reflecting the food culture of Japanese people who like fish. When the AI asks “How do you cookfish in Japan?”, the learner follows the AI's guide, “People in Japan mostly eat it as sashimi or sushi, but some people also like to eat. It as pasta (Japanese people eat fish as sashimi or sushi, but they also eat fish as pasta)”. In addition, it was designed so that Japanese people can naturally communicate with AI and English, such as having a hot spring trip or talking about sukiyaki recipes.
LG CNS applied its own AI technology to its “AI Speak Tutor”. The AI Speak Tutor recognizes the user's answer and analyzes the content to evaluate the accuracy and fluency of the answer according to the context. Unlike existing English conversation apps that deal with incorrect answers when the user says a different expression from the set exemplary answer, AI Speak Tutor analyzes the user's various answers to measure the similarity to the exemplary answer. When a user hesitates to answer or gives an incorrect answer, it finds the user's vulnerability, presents a hint and asks back, and induces the conversation to continue seamlessly, just like a conversation with a person.
In February, LG CNS received an English education certification from the Korea English Education Association (KATE) for the first time in Korea as an AI-based English education program. The Korean Academy of English Education is the nation's leading academic organization specialized in English education. Certification is given by evaluation by a judging team composed of professors majoring in English education. LG CNS is also collaborating with leading language education companies in Korea. Carat Global, YBM NET, Yun Sensei, Pagoda, etc. have formed a series of partnerships to provide AI tutors and AI TOEIC Speaking. The AI English education service is recognized for its excellence, and the number of users is also increasing rapidly.
LG CNS Digital Marketing & New Business Manager Chang-eun Kim said, “Starting with the launch of this Japanese version of the AI tutor, we are also testing Thai and Vietnamese versions of AI tutors. I plan to go out.”
<저작권자 ⓒ 사건의내막 무단전재 및 재배포 금지>
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