삼성전자, ‘iF 디자인 어워드 2021’에서 71개 수상디자인 차별성과 영향력 등을 종합적으로 평가
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Samsung Electronics won 71 awards at the “iF Design Awards 2021”
Comprehensive evaluation of design differentiation and influence
[The story of the case/ Reporter Park Yeon-pa] = Samsung Electronics received a total of 71 awards, including two gold awards, at the “iF Design Award 2021”, an international design competition in Germany.
The'iF Design Award', which was initiated by the German International Forum in 1953, is differentiated in design in 9 categories, including △Product △Package △Communication △Concept △Interior △Architecture △Service Design △User Experience (UX) △User Interface (UI). Comprehensive evaluation of influence, etc.
Including'Bespoke Cube Air' and'Bespoke City Color', which won the gold award this year, Samsung Electronics has 36 products in the product category, 11 in the communication category, 10 in the concept category, and 9 in the service design, UX, and UI categories. He won five awards in the dog and package category.
2 Gold Awards for customized home appliances according to personal taste and lifestyle
'Bespoke Cube Air', which won the gold prize, is an air purifier with a choice of front design, and features a differentiated wind-free cleaning ability as well as replaceable panels such as herringbone and stripe patterns.
'Bespoke City Color', which applied colors inspired by major cities such as Seoul, Berlin, and Stockholm, also won the Gold Prize, and allowed users to choose the colors they want from refrigerators, inductions, and ovens.
The Bespoke concept, which suits users' lifestyles and tastes, has been expanded to a variety of home appliances, starting with refrigerators, and'Bespoke Home' products allow the house to be organized into a space with a sense of unity and personality.
From product design to accessibility UX to sustainable packaging, the most awards ever
At the iF Design Awards, Samsung Electronics was recognized for its design in all fields, including TVs, home appliances, and smartphones, and recorded the highest number of awards ever, with a total of 71 awards.
In addition to the Gold Prize winners, in the product category, △'QLED 8K' with an Infinity design that maximizes immersion by minimizing the TV bezel △'The Premier', a premium home projector that applies triple laser and ultra-short focus technology △Serial, parallel, or separately installable depending on the space The'Grande AI' washer and dryer that fits well in the interior and △'Galaxy Z Fold 2'and'Galaxy Z Flip', which provide innovative experiences unique to foldable smartphones, received awards.
In addition to the product category, △'Grande AI' UX applied with braille label and sound design considering the visually impaired for smart and easy usability, and △ TV eco package with the concept of upcycling, etc., and designs that considered accessibility and environment were awarded.
"It is important to provide differentiated experiences and meaningful values according to social changes," said Lee Don-tae, vice president of the Samsung Electronics Design Management Center. "We aim to provide designs that contribute to the lives of customers and our society through various trials and new insights. I will try” he said.
Meanwhile, this year's winners will be revealed on the iF Design Awards homepage and applications.
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