‘도심 속 거대 분수대’ 구현... 현대 도시의 문화유산, 미디어 아트로 재현되다
매 시즌 새로운 풍경과 모습으로 물줄기를 뿜어내며 분수대라는 전통 도시 광장의 유산을 디지털 아트로 새롭게 재현할 예정
*아래는 위 기사를?'구글 번역'으로 번역한 영문 기사의?[전문]입니다. '구글번역'은 이해도 높이기를 위해 노력하고 있습니다. 영문 번역에 오류가 있을 수 있음을 전제로 합니다.<*The following is [the full text] of the English article translated by 'Google Translate'. 'Google Translate' is working hard to improve understanding. It is assumed that there may be errors in the English translation.>
Realization of ‘Giant Fountain in the City’… Reproduced as a cultural heritage of a modern city through media art
The legacy of the traditional city square called the fountain will be recreated through digital art, spouting a stream of water in a new landscape and shape every season.
[Introduction of the incident/ Reporter Park Yeon-pa] = What if a huge fountain that you would see in the Greco-Roman era is reproduced in 3D media art and appears in the square? It's embarrassing, but it's going to be hard to take your eyes off of.
The area around the Trade Center at Samseong Station is transformed into a media art experience through K-POP LIVE MEDIA. This is through 'Memorial Fountain', the first work in the media art series 'Digital Heritage' to be shown from July 1. The Digital Heritage Series is a public media art project invested by the Korea International Trade Association and planned by CJ CGV and implemented through ‘K-POP LIVE MEDIA’ located at the Samsung-dong Trade Center.
A recent trend in the art world is ‘unusual experiences in everyday space’. The desire for an experience that stimulates the imagination in the real space is increasing. Accordingly, awareness of the facade media art experience is spreading, from outdoor media art and façade mapping show on-site viewing to social media sharing.
The Memorial Fountain is a digital heritage work that records the appearance of modern people. Fountains have been established as landmarks and cultural symbols that contain cultural and historical symbols of a city. Like a rapidly changing modern city, the ‘Memorial Fountain’ is not static, and it is planned to recreate the legacy of the traditional city square called the fountain through digital art, spewing water in a new landscape and shape every season.
K-POP LIVE MEDIA, where the memorial fountain is located, is a representative attraction near the Trade Center where you can enjoy ultra-high-definition media art on an overwhelming scale. The Memorial Fountain stands for the concept of 'realizing a digital fountain in the city'. However, instead of the grim expression we know, a Greek statue with the appearance of a modern man is placed on the large screen.
Digital statues posing uniquely around a huge fountain arouse sympathy and curiosity among passersby. It is explained that the intention was to show the appearance of modern people enjoying an attractive city, as if a huge fountain soared above the city center.
The Memorial Fountain will be open for three months from July to September this year. Popular trends such as social media, memes, and fashion items are actively reflected in the fountain operation, and differentiated storytelling will be presented.
Meanwhile, CJ CGV, which planned the public media art project, plans to use the K-POP LIVE MEDIA in the Trade Center as a media art exhibition plaza by May 2023 to deliver stories with various themes for each season.
First, from October this year, when the memorial fountain exhibition ends, a special exhibition with the concept of passionately cheering for the game with the national team will be prepared in time for the Qatar World Cup. Next, at the end of the year, in the year of the rabbit in 2023, it is planned to deliver a New Year's lucky message through a cute rabbit. And from March 2023, next spring, with the concept of ‘Waltz of Springtime Resounding in the City’, the excitement of springtime office workers is expressed like a musical scene.
CJ CGV, who is planning the media art series, said, “We will present substantial works so that K-POP LIVE MEDIA can become a 3D media art attraction representing Seoul.”
‘More than a movie,’ CGV is a multiplex company that provides customers with unforgettable impressions with the best service through an advanced viewing culture.
<저작권자 ⓒ 사건의내막 무단전재 및 재배포 금지>