현대자동차, ‘캐스퍼 스튜디오 성수’ 리뉴얼 오픈
팝업 스토어 형식의 전시 공간으로, 7월 30일(토)부터 8월 28일(일)까지 약 한 달간 운영
*아래는 위 기사를?'구글 번역'으로 번역한 영문 기사의?[전문]입니다. '구글번역'은 이해도 높이기를 위해 노력하고 있습니다. 영문 번역에 오류가 있을 수 있음을 전제로 합니다.<*The following is [the full text] of the English article translated by 'Google Translate'. 'Google Translate' is working hard to improve understanding. It is assumed that there may be errors in the English translation.>
Hyundai Motor Company reopens ‘Casper Studio Seongsu’
As an exhibition space in the form of a pop-up store, it operates for about a month from July 30 (Sat) to August 28 (Sun).
[Introduction of the incident/ Reporter Hong-cheol Moon] = Hyundai Motor Company announced on the 27th that it would open the new Casper Studio Seongsu in Seongsu-dong, Seongdong-gu, Seoul.
Casper Studio Seongsu is a pop-up store-type exhibition space designed for customers to directly experience Casper, which has created a new boom in the domestic entry SUV market. do.
Hyundai Motor Company partnered with Korea's leading street select shop 'Casina' under the theme of 'Play CASPER, Play Streets', a fun play culture in the city. will present In addition, the pop-up store exhibition space and works will be produced with famous domestic artists such as Cho Dae, Lee Hae-gang, Old Shoess, and MAWZ to show off the charm of Casper, an entry-level SUV with both practicality and trendyness.
In particular, Cassina, who is collaborating this time, has established itself as a leading brand in domestic street culture, starting with a skateboard store in Haeundae, Busan in 1997 and introducing a lottery sales method of sneakers as well as collaboration with several global sports brands.
Hyundai Motor launched Casper in September 2021 and introduced online purchase for the first time as a domestic car brand. plans to offer
The two specially made showcars symbolize a rally across the city. The Seongsu edition, which expresses the freedom and diversity of holy water, is displayed at Casper Studio Seongsu, and the Busan Motor Show commemorative edition, which contains Casper's local identity, is placed in the 'Casina Seongsu Branch', emphasizing the collaboration between the two brands.
Customers can see 'Hyundai by Me', a personalized accessory production service launched at the end of June, and warm-up tops, shorts, hats, and headbands created by adding Casper's iconic image and Cassina's sensibility. Tennis motif limited edition goods that are very popular in the recent MZ generation, such as , wrist guards, and shoe polishes, can also be purchased (limited edition goods can be purchased on the Casina website).
In addition, customers can enjoy a variety of participatory activities such as social media authentication photo events, Casper Grill badges, custom-made thermal t-shirts and bandanas, and tattoo experiences.
Hyundai Motor said that it wanted to show the joy that can be felt in one's own lifestyle with Cassina's street mood, and said that he hoped that many customers would enjoy a rich and unique car life with Casper.
<저작권자 ⓒ 사건의내막 무단전재 및 재배포 금지>