GS25, ‘연세우유콘’ 출시로 우유소비 촉진
우유와 유제품 소비 부진으로 힘든 시기를 겪고 있는 낙농가를 돕기 위해 개발
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
GS25 promotes milk consumption by launching'Yonsei Milk Corn'
Developed to help dairy farmers who are struggling with sluggish milk and dairy consumption
[The story of the case / Reporter Park Yeon-pa] = GS 25, a convenience store operated by GS Retail, announced on the 11th that it has launched the'Yonsei Milk Milk Cone (Yonsei Milk Cone)' ice cream in partnership with'Yonsei University Yonsei Milk'.
'Yonsei Milk Corn' is a GS Retail Premium Private Brand (PB) developed by GS25's dairy product planning department to help dairy farmers suffering from sluggish milk and dairy consumption due to the spread of Corona 19. It is a premium product.
'Yonsei Milk Corn' was born after several months of joint research and development between GS25's dairy product MD (product planner) and Yonsei University's product development manager. It is made from high-quality crude oil produced in Yonsei Milk Farm, and its milk content is 60%, the highest level among domestic ice creams. It is characterized by a softer and deeper taste than general milk ice cream, and it is expected to gain a great response from customers of all ages, as it can feel the natural flavor of milk. The price is 1,800 won.
The dairy industry has been struggling in recent years with the continued decline in milk consumption. According to the Dairy Promotion Association's domestic distribution consumption statistics survey (data from the Ministry of Agriculture, Food and Rural Affairs), the annual milk consumption per capita in 2019 was 33 kg, down 0.1 kg from 33.1 kg in 2018. Compared to 33.1kg in 2017 and 32.7kg in 2016, it has declined for three consecutive years.
Accordingly, GS Retail has launched a campaign to promote domestic milk consumption to save dairy farmers with the Milk Self-Assistance Management Committee for two months from October 2020. When purchasing one of 150 kinds of domestic dairy products, a 1+1 planning event was held, and product vouchers and discount vouchers were provided to customers to support dairy farmers.
In addition, GS25 predicts that the launch of “Yonsei Milk Cone” will provide more earnest and practical power to help dairy farmers.
In the future, GS25 plans to develop more diverse dairy products by expanding the categories to ice cream using milk, processed milk, and fermented milk. In addition, it plans to expand its sales channels to GS The Fresh, a supermarket, and focus on promoting dairy consumption.
GS25 Ice Cream Product Planner Jeong Gu-min (MD) said, “This Yonsei Milk Cone was developed to help increase the profits of dairy farmers who are in great difficulty due to the shrinking consumption due to Corona 19, and to create positive synergy by providing high-quality crude oil and premium ice cream to customers. "We will do our best to present a variety of high-quality products using excellent domestic milk in the future," he said.
<저작권자 ⓒ 사건의내막 무단전재 및 재배포 금지>