*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Kia launches K8 online presentation and test drive experience group event
Online presentation is held and full-scale sales start.
[The story of the case/ Reporter Moon Hong-cheol] = Kia opened an online presentation of K8 on the 8th and started selling it in earnest.
K8 contracted 18,015 units only on the first day of the pre-contract, which started on March 23, and received high attention from customers. Subsequently, a total of 24,000 units were contracted for 12 business days until the 7th of this month, which is about 30% of the 80,000 units Kia set as its annual domestic K8 sales target.
The K8 is the first model to show Kia's new direction, has an innovative and luxurious design, and redefines the semi-large sedan with comfortable and stable driving performance and advanced driver assistance systems.
From 11 am on the 8th, Kia broadcasted an online presentation to inform customers of K8's excellent marketability through the Kia YouTube channel.
Innovative exterior and interior space to inspire drivers
The K8 design film video can be found on the Kia YouTube channel.
Kia completed the dynamic and elegant exterior design of the K8 by reflecting the new design philosophy'Opposites United', which was unveiled in March.
Opposite United is a design inspired by Mother Nature and a new effect created by combining contrasting concepts, and contains the meaning of creating a future-oriented design by combining contrasting shape, composition, and colors.
The front part is the brand's first design element, such as the new Kia logo and the radiator grill with an integrated bumper, implementing an innovative and strong design.
In particular,'Star cloud Lighting', which functions as daytime running lights and turn indicators, is a'Dynamic Welcome Light (DWL)' function that randomly turns on 10 lamps when the car door is unlocked. Welcome. A video about the Dynamic Welcome Light function can be found on the Kia YouTube channel.
In addition, the K8 added a luxurious image by applying a sequential lighting function to the front and rear turn indicators.
On the side, a streamlined character line harmonizes with the body volume, creating an elegant and dynamic feel. The rear part has completed a three-dimensional appearance through a'rear lamp cluster' composed of left and right rear lamps and graphics connecting them.
Inspired by first-class airport lounges, the comfortable and luxurious interior space of the K8 is designed to give the driver a new inspiration by applying elements that give the driver a different experience to what he sees, hears, and touches.
The 12-inch head-up display and the panoramic curved display that smoothly connects the 12.3-inch dashboard and the 12.3-inch infotainment system create a driver-centered space, and the intuitively designed infotainment/air conditioning switch control system adds an innovative image to the interior.
In addition, the K8 enhances emotional satisfaction with the Meridian premium sound and ambient light (mood lighting) applied throughout the room. In particular, the ambient light works in conjunction with the navigation system to visually call the driver's attention through a red light when driving above the speed limit, and helps safe driving by automatically lowering the brightness so as not to disturb the driver at night.
In addition, the K8 is a driver's ergo motion seat, electric extension seat, front seat relaxation comfort seat, first row with hanger-type headrests, and a second row with multifunctional center armrest, high-end headrest, and three-zone air conditioning (rear seat temperature control). It has been configured and applied various specifications so that all passengers can move comfortably and comfortably.
Even more luxurious, superior product quality to satisfy customers
The K8 has excellent product features such as a comfortable and stable driving performance as well as an advanced driver assistance system that relieves the burden on the driver. Kia will run the K8 with three engines: 2.5 gasoline, 3.5 gasoline, and 3.5 LPI, while a 1.6 gasoline turbo hybrid is expected to be released next month.
2.5 Gasoline has a maximum output of 198PS (horsepower), a maximum torque of 25.3kgf·m, and a combined fuel consumption of 12.0km/ℓ, and the R-MDPS (rack-driven electric power steering) is applied to enhance the feeling of direct steering.
3.5 Gasoline realizes stable and comfortable driving sensibility by applying the front wheel-based AWD system and electronically controlled suspension based on the power performance of the maximum output of 300PS (horsepower) and maximum torque of 36.6kgf·m, and has a combined fuel economy of 10.6km/ℓ. .
3.5 LPI has a maximum output of 240PS (horsepower) and a maximum torque of 32.0kgf·m.By combining an 8-speed automatic transmission instead of the existing 6-speed automatic transmission, it is 8.0km/ Achieved a combined fuel economy of ℓ.
In particular, 3.5 gasoline and 3.5 LPI are equipped with a new 8-speed automatic transmission with a two-chamber torque converter, △to reduce shift shock and △improved fuel economy △to secure a higher level of driving sensibility by reinforcing the feeling of being directly connected to the engine and transmission. did.
The K8 has improved vehicle responsiveness by enhancing the rigidity of the suspension and optimizing the shock absorber for a smooth ride and driving stability, and by increasing the steering gear ratio.
In addition, K8 has significantly reduced vibration and noise by adding a new triple sealing of the trunk upper package underpad and the door junction, and increasing the density of the sound absorbing and insulating material in the interior compared to the previous one.
Kia is introducing advanced driver assistance systems such as Highway Driving Assistance 2 (HDA 2), Forward Collision Avoidance Assistance (FCA), Smart Cruise Control (SCC), Navigation-based Smart Cruise Control (NSCC), and Intelligent Speed Limit Assistance (ISLA) to the K8. It is mounted in large numbers to increase safety and convenience.
In addition, rear monitor (BVM), rear parking collision avoidance assistant (PCA), rear collision collision avoidance assistant (BCA), rear cross collision avoidance assistant (RCCA), safety disembarkation assistant (SEA), rear passenger notification (ROA), remote Smart parking assistance (RSPA) and reverse guide lamps were applied.
The selling price is △2.5 Gasoline Noblesse Light 32.9 million won, Noblesse 35.1 million won, Signature 38.6 million won △3.5 Gasoline Noblesse Light 36.8 million won, Noblesse 38.48 million won, Signature 4177 million won, Platinum 4526 million won △3.5 LPI Prestige 32.2 million won, Noblesse 3659 million won (individually 3.5% consumption tax).
Meanwhile, at the time of the pre-contract, Kia expanded the range of customer choices by expanding the interior color'Sand Beige Two-Tone', which was released exclusively for platinum trim, the highest trim of 3.5 gasoline, as a signature trim of 2.5/3.5 gasoline, actively reflecting customer requests. .
Online presentation and test drive experience group event
Kia is engaged in various marketing activities with the launch of the K8.
The online presentation consisting of Part 1 and Part 2 was released through Kia's YouTube channel ‘Kya TV’ from 11 am on the 8th.
Part 1 attempts to build a consensus with customers with sensuous videos and emotional narratives delivered by K8 development executives and staff members. In the second part that follows, two panels (broadcasters Park Joon-hyung and Lee Ji-hye) appear to introduce the interior and exterior design of the K8 and the newly applied specifications, and deliver the driving sensibility felt by directly boarding the K8 3.5 gasoline.
Kia also presents an advertisement video featuring actor Seung-woo Jo. Inspired by unfamiliar things, it shows the image of K8's target customers who are expanding their domain, and at the same time expresses excellent product quality through sensual images.
In addition, Kia also prepared a K8 test drive program. Among the customers who applied for the “K8 Experience Team,” which started recruiting from March 23rd, a lottery will be given to provide an opportunity for a test drive of 6 nights and 7 days. For more information about the K8 experience group, please visit the recruitment website.
Kia said that the K8 is a model that sets a new standard for the semi-large market in Korea with innovative and luxurious design and marketability, out of the existing paradigm. Revealed.
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