제네시스, ‘2021 상하이 국제 모터쇼’ 참가 G80 전동화 모델 세계 최초 공개
이달 초 브랜드를 공식 출범한 중국에서 소비자들의 마음을 사로잡기 위한 활동
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Genesis, participated in the '2021 Shanghai International Motor Show', unveiled the world's first G80 electrified model
Activities to capture the hearts of consumers in China, where the brand was officially launched earlier this month
[Introduction of the case / Reporter Moon Hong-cheol] = Genesis is the first electric car in the brand at the '2021 Shanghai International Automobile Industry Exhibition' held at the National Exhibition and Convention Center in Shanghai, China on the 19th (local time). The model was released for the first time in the world.
In addition, Genesis' representative sedan G80 and luxury flagship SUV GV80 were exhibited together, and the brand was officially launched earlier this month in China to capture the hearts of consumers.
[The story of the case / Reporter Moon Hong-cheol] = Genesis broadcasted the first public event of the G80 electrification model through global online channels from 11:40 am KST on the 19th.
At the event, the global strategy introduction video of Genesis brand president Jae-hoon Jang, the world's first public event for the G80 electrification model, the Genesis X concept car explanation video by Lee Sang-yeop Lee in charge of Genesis design, and Marcus Henne, the head of Genesis China, were introduced in the Chinese market.
In a video, Genesis Brand President Jaehoon Jang said, “Today is a special place where the Genesis brand introduces its first electric car.” “The electric car model of the G80 that shows dynamic elegance will be the beginning of the Genesis brand's journey in the EV market.” .
Genesis' first EV, G80 electrified model unveiled for the first time in the world
The G80 electrified model unveiled on this day is Genesis' first electric car model and a vehicle that sets a new standard for high-end large electrified sedans.
The G80 electrification model is a derivative of the internal combustion engine-based G80, and has high competitiveness by applying not only high-end convenience specifications, but also excellent power performance and various new technologies found only in dedicated electric vehicles.
Genesis is equipped with an 87.2kWh battery in the G80 electrified model. The maximum driving distance for a single charge is 427km, and it is possible to charge from 10% to 80% of the battery capacity within 22 minutes with a 350kW super-quick charge. It will be announced later after authentication).
The G80 electrified model operates as a single AWD (four-wheel drive) model. It has a combined maximum output of 272kW (approximately 370PS) and a combined maximum torque of 700Nm by applying a motor with a maximum output of 136kW and a maximum torque of 350Nm to the front and rear wheels, respectively. This allows customers to experience dynamic driving performance from standstill to 100 km/h in 4.9 seconds (based on sports mode, measured by our laboratory).
In addition, it is equipped with a Disconnector Actuator System (DAS) that can separate or connect the motor and the drive shaft according to the driving situation, thereby minimizing unnecessary power loss and enabling efficient driving by freely switching between 2WD and AWD driving methods. Combined power consumption is 4.3km/kWh based on 19-inch tires (based on our research institute, and will be announced later after certification by country before vehicle launch).
The G80 electrified model has a 400V/800V multi-fast charging system that can use a variety of charging infrastructure.
The multi-quick charging system uses the vehicle's driving motor and inverter to boost the 400V voltage supplied from a general charger to 800V optimized for the vehicle system, enabling stable charging. This allows customers to use 800V ultra-fast charging infrastructure without a separate converter, as well as 400V chargers.
In addition, the V2L (Vehicle to Load)  function, which can supply general power (220V) to the outside of the vehicle, is applied to the G80 electrified model, providing customers with a new electric vehicle experience.
V2L provides 3.6kW of power consumption, which is higher than that used in ordinary homes, allowing electronic devices to be used without restrictions in various external environments. It also applied a'solar roof' that uses sunlight to charge the vehicle's battery.
The G80 electrified model can charge an average of 730Wh per day through the solar roof, and if converted to an annual basis, an additional driving distance of up to about 1150km can be secured (based on Korea's average daily sunlight time of 5.8 hours . Our laboratory calculations, based on 19-inch tires).
The G80 electrified model is characterized by the quiet interior and smooth ride comfort of the G80 electrified model.
Genesis applied ANC-R (Active Noise Control-Road), an active noise control technology, to the G80 motorized model to secure the highest level of quietness in the brand.
This technology measures and analyzes the road surface noise in real time through 4 sensors and 6 microphones installed throughout the room and at the same time transmits the sound of the opposite phase to the speaker, dramatically lowering the level of noise felt by customers. In addition, a preview electronically controlled suspension that controls the damping force of the suspension by recognizing road surface information using the front camera and navigation information provides the best ride comfort to customers.
In addition to such merchandising, the G80 electrified model inherits the elegant and dynamic exterior of the existing G80 and a relaxed and balanced interior that emphasizes the beauty of white space, adding various elements that differentiate it as a luxury EV sedan.
The front grille is a G-Matrix pattern exclusively for electric vehicles that considers aerodynamic efficiency, embodying Genesis' unique electric vehicle image. The charging port at the top of the grill looks like part of the grill because the boundaries of the charging port are not revealed when closed. Inside the charging port,'two rows' of chrome decoration was applied to give overall design unity.
A new 19-inch dedicated wheel in the shape of a turbine is applied to the side part in consideration of aerodynamic performance, and the rear part is equipped with a bumper that considers aerodynamic performance by removing the exhaust port.
Genesis will additionally operate the exterior color'Matira Blue' exclusively for the G80 electrified model and the interior color'Dark Green Two Tone'.
In addition, △ leather using natural dyes was applied to the seats, consoles, and second row armrests △ An eco-friendly wooden decoration exclusively for electric vehicles made by recycling scrap wood from the furniture manufacturing process,'forged wood' garnish (decoration). ) And △ Eco-friendly fabrics made of yarns extracted from recycled PET are used throughout the room to create a luxurious interior, which contains Genesis' unique sustainability.
Starting with GV80 and G80, aggressively targeting the Chinese market through various customer contact points
At this Shanghai Motor Show, Genesis exhibited a total of 8 units (based on the public release date), including two representative luxury sedan G80s and four luxury flagship SUVs GV80, along with the G80 electrified model and the Genesis X concept car in an exhibition space of about 1800㎡. .
"The world's first release of the G80 electric car model shows the will of the Genesis brand in the Chinese market," said Genesis China's head of Marcus Henne. "Genesis is sincere through differentiated customer experiences for Chinese customers based on its flagship G80 and GV80. I will build a relationship that I have,” he said.
Meanwhile, Genesis is accelerating its market penetration by providing various brand experiences for Chinese customers.
Genesis announced the launch of the brand at the'Genesis Brand Night' held at the Shanghai International Cruise Terminal on the 2nd. Then, through collaboration with the'Shanghai Fashion Week' held, Genesis' design philosophy was extended to the area of fashion and lifestyle. In addition, on the 8th, it opened the first Genesis brand experience space in China, “Genesis Studio Shanghai,” in Shanghai, and plans to establish a second brand experience space in Chengdu next month to continue active communication with customers.
 V2L (Vehicle to Load): This is one of the concepts of V2G (Vehicle to Grid) that supplies electricity from the vehicle to the power grid. Speak function.
 Calculation of the average value based on the average sunlight hours and insolation over the last 10 years officially registered with the Meteorological and Statistical Office
<저작권자 ⓒ 사건의내막 무단전재 및 재배포 금지>