기아, 역동적인 스타일로 완성된 세련되고 스포티한 디자인 ‘더 뉴 K3’ 출시
스포티한 디자인과 다양한 첨단 운전자 보조 시스템 및 편의 기술을 탑재한 게 특징
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Kia launches'The New K3', a stylish and sporty design complete with a dynamic style
It features a sporty design and a variety of advanced driver assistance systems and convenience technologies.
[Introduction of the case/ Reporter Moon Hong-cheol] = Kia announced on the 20th that it will release the representative semi-medium-sized sedan, “The New K3,” with dynamic style and excellent marketability.
The New K3 is a model with improved marketability of the K3 launched in 2018, and features a sporty design and a variety of advanced driver assistance systems and convenience technologies.
Stylish and sporty design with a dynamic style
The new K3, released this time, has been completed with a dynamic design by adding a sophisticated and sporty feel to the existing model.
The front of The New K3 creates a wide image by connecting a slim LED headlight and a radiator grille, and a daytime running light that embodies the sense of speed and the lower part of the bumper reminiscent of the wing of a fighter aircraft, embodying a refined and sleek impression. The rear side emphasizes a stable and sporty feel by utilizing a three-dimensional effect in a horizontally oriented design, and newly applied 16-inch and 17-inch wheels with a dynamic image.
The GT model has been reborn as a more dynamic image by newly applying the radiator grille and the lower part of the bumper with red accents on the front.
The interior of The New K3 is equipped with 10.25-inch large-screen reserved (UVO) navigation, which is larger than the existing 8-inch, and a 10.25-inch Supervision cluster to enhance the driver's visibility and create a high-tech atmosphere, and a touch switch is applied to the navigation part. It has created a driver-centered and comfortable driving environment.
In the new color, mineral blue inspired by intense waves on the exterior and high-saturation orange brown, which is mainly used in luxury vehicles, are added for the interior (1.6 gasoline models only).
Equipped with various advanced driving safety and convenience specifications and infotainment system
Kia secured safety and convenience by applying various advanced driver assistance systems and convenience technologies to The New K3.
The New K3 is △Highway Driving Assistance (HDA) △Landway Maintenance Assistance (LFA), as well as Front Collision Avoidance Assistance (FCA, Cyclist) that helps safe driving and parking △Rear Collision Avoidance Assistance (BCA) △Safety Alight warning (SEW) and rear cross-collision prevention assistance (RCCA) were newly prepared.
In addition, △electronic parking brake (EPB, auto hold) △remote start smart key △rear seat passenger notification (ROA), etc. were installed to increase user convenience.
In addition, Kia has also applied the latest infotainment specifications in consideration of customers to this model, △Over-the-air navigation (OTA) △Information on the final destination after getting off △My car location sharing service △Rear sleeping mode △Easy payment in the car (Kia Pay) In addition, it provides an optimal use environment.
Marketing that reflects prices and trends in consideration of practical consumption
The price of The New K3 is reasonably priced in consideration of the characteristics of customers in the mid-sized market who pursue practical consumption and have a strong tendency to self-directed.
The 1.6 gasoline model is △ Trendy 1738 million won △ Prestige 1958 million won △ Noblesse 22.38 million won △ Signature 24.25 million won, and the 1.6 gasoline turbo model (GT model) △ Signature 2582 million won (based on 3.5% individual consumption tax).
In particular, in the 1.6 gasoline model, style, comfort and drivewise options consisting of the specifications that customers prefer are standardized in Noblesse and Signature, and can be selected in trendy and prestige as well.
The style is △17-inch front wheel △LED headlamp △LED rear combination lamp △LED auxiliary brake light, Comfort is △Power seat in driver's seat △Electric waist support in driver's seat △Heated rear seat △Height adjustable headrest in rear seat △Center armrest in rear seat △Leather steering wheel △leather transmission knob △heated steering wheel, and Drivewise includes △electronic parking brake (EPB, auto hold) △front collision avoidance assistance (FCA, cyclist) △rear collision avoidance assistance, etc.(Trendy Trim basis).
Kia carries out various marketing activities to commemorate the launch of The New K3.
The new K3 TV commercial, “Miseng 2021,” which reinterpreted the drama Miseng, which aired in 2014, was reinterpreted to suit the working life of newcomers in society today, was unveiled on this day. In the video, an unborn actor, Lee Si-wan, appeared as the protagonist, showing the changed workplace and daily life in 2021, forming a consensus among customers.
In addition, on the day of release (7:30 pm), Kia-sponsored e-sports team'Damwon Kia' online fan meeting is held in conjunction with the launch of The New K3, and from the 21st to the 22nd, the grandfather of the cafe frequented by MZ generations. The New K3 will be exhibited at the factory (Seongdong-gu, Seoul) and the complex mall Times Square (Yeongdeungpo-gu, Seoul) from the 24th to the 25th, providing customers with opportunities to experience vehicles.
Kia announced that the new K3, which was released this time, improved its marketability by applying a stylish and sporty design and customer preference specifications, and that it will strengthen its presence as a semi-mid-sized sedan representing Korea through advertisements and exhibition events reflecting the trend.
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