유한양행 암앤해머, 전속 모델 윤여정 오스카상 수상 축하
지난해에 이어 올해도 전속 모델 계약 체결, 호재에 매출 상승 기대감 높여
*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
Yuhan Corporation Arm & Hammer, exclusive model Yun Yeo-jeong congratulates the Oscars
Concluded an exclusive model contract this year following last year, raising expectations for sales growth in good news
[Introduction of the case/ Reporter Park Yeon-pa] = Yuhan Corporation Am & Hammer congratulated the actor Yoon Yeo-jeong, who received the Best Supporting Actor Award at the 93rd Academy Awards.
With this award, Yun Yeo-jung is the first Korean actor to receive an Academy Acting Award in the history of 102 years of Korean film.
Yoon Yeo-jung, who perfectly played the role of her unique Korean grandmother, Sun-ja, in her movie “Minari,” won her Best Supporting Actor Award by receiving favorable reviews at numerous international film festivals, including the British Academy and the National Critics Committee.
Yoon Yeo-jeong, who showed her witty and warm appearance in the recently ended tvN entertainment program “Yoon Stay,” raised her favorability with her wit and feelings of awards as she stood on the stage of various awards ceremonies with her buttercups. With her online focus, Yun Yeo-jung's past words are re-examined, and it is an example of a “adult like a friend” that the buzzword “to seep into (to seep into)” among younger generations.
As the “Yoon Yeo-jeong halo effect” increases, interest in serving her in the advertising market, including clothing and liquor companies, is drawing attention.
Yoon Yeo-jung has been working since last year as an exclusive model for “ARM&HAMMER,” the number 1 baking soda brand in the United States, officially imported and sold by Yuhan Corporation.
Yoon Yeo-jung said in her arm and hammer ad, “There is no product like Arm and Hammer baking soda. She says that her brand, which is over 170 years old, is still a trend.” Even in her real life, she is known for using Arm and Hammer baking soda.
The raw materials of Am&Hammer, which has a history of 174 years, were collected from Green River Lake, Wyoming, USA, and are known to have excellent deodorization and cleaning capabilities, and use only over 100 types. Yuhan Corporation, the official source of Arm & Hammer imports, is introducing a variety of Arm & Hammer products such as laundry detergent, toothpaste, toothbrush, and deodorant.
Based on her trust relationship with Yoon Yeo-jung, Yuhan said that she has continued her exclusive model relationship since last year, and through this, it has had a great effect on raising her brand awareness. Yuhan Yanghaeng Am&Hammer participated as an official sponsor of Yoon Stay, and is actively supporting her activities by inserting a phrase congratulating Yun Yeo-jung's film festival award in advertisements.
Yuhan's public relations manager said, “Yoon Yeo-jeong is a model of true integrity that emphasizes de-authority and inclusion while continuing the virtues of traditional things.” “Combining with the philosophy of Yuhan Corporation and Am&Hammer, which takes tradition and innovation as the basis for a company, creates synergy beyond advertising. I'm doing it,” he said.
Yuhan Corporation was founded in 1926 with the spirit of the only doctor,'Let's make the best products to help the nation and compatriots.' Since its founding, it has been striving to produce excellent medicines and improve public health based on a corporate culture of trust and honesty.
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