*아래는 위 기사를 구글 번역기로 번역한 영문 기사의 [전문]이다. [Below is the [full text] of an English article translated from the above article with Google Translate.
SK Telecom launches the “K-Pop Metaverse Project”
Designed for the purpose of expanding the public's mixed reality experience
[Introduction of the case/ Reporter Park Yeon-pa] = SK Telecom (CEO Park Jeong-ho) announced on the 29th that it will promote the “K-Pop Metaverse Project” using mixed reality technology with K-pop rising stars.
This project continues the global K-pop craze by presenting a new way to enjoy K-pop in the changing entertainment industry trend in the untouch era, and further expands the public's mixed reality experience, such as the 5G era Metaverse, based on various contents. It was designed for the purpose of doing.
SKT plans to expand the culture of enjoying K-pop into a mixed reality world through various attempts such as AR digital human content of various K-pop stars, production of metaverse-based music videos, and holding concerts.
Enjoy K-pop star digital human content in Jump AR and create your own music video
The first runner of the “K-Pop Metaverse Project” is the idol group Weeekly, which is attracting attention as an up-and-coming K-pop star.
Weekly recently became a hot topic with the title song of their 3rd mini album,'After School', rising to the top of the'Viral 50 Global' daily chart and 3rd on the weekly chart on Spotify, the world's largest music streaming site. It stands out in album sales and is attracting attention as a next-generation K-pop star.
SKT produced various digital human contents of Weekly members with the volumetric capture technology of'Jump Studio', Asia's largest mixed reality production company, and recently released it through the Jump AR platform.
In particular, the choreography of Weekly's flagship song “After School” was produced as digital human content, allowing fans to enjoy a special experience of creating their own music video with Digital Weekly in their own space.
JumpAR's digital human content is drawing attention as a new communication method between stars and fans in that fans can possess and enjoy various appearances of stars or celebrities that fans like as AR contents.
Recently, as Jump AR is officially launched in the North American app market, global K-pop fans are expected to enjoy new K-pop contents based on mixed reality at any time.
Digital Weekly is scheduled to appear at Weekly's Untact Live fan meeting, which will be held on the 2nd of next month, to communicate with fans.SKT is a variety of events commemorating the K-Pop Metaverse project, such as AR quiz and SNS authentication shot event with Digital Weekly. Plan to implement. Details of the event can be found on the official ‘Jump MR’ Facebook account.
The metaverse music video that combines the virtual world and AR content implemented with metaverse technology is released.
SKT also newly produced the music video of Weekly's flagship song'After School' in a metaverse format in which virtual and reality are mixed, and the global K-pop representative media '1theK' with about 30 million subscribers around the world. It was released on the official YouTube channel on the 29th.
The metaverse music video is a new format in which virtual and reality are fused, such as performing songs and dances in the background of school playgrounds and classrooms implemented by SKT in the background of the school grounds and classrooms implemented by SKT with the actual members of the weekly and AR Digital Weekly members created with volumetric technology. It is expected to draw the attention of fans with the contents of.
In addition, fans will be able to watch Metaverse music videos on mobile devices such as smartphones, and at the same time summon a digital weekly from Jump AR and enjoy a different experience.
SKT expected that such attempts will be a welcome to lead the spread of K-pop contents in a new format based on mixed reality in the future.
Metaverse technology, prospect of leading entertainment industry trends such as K-pop in the era of untact
The development of mixed reality technologies such as Metaverse is expected to serve as a great opportunity, especially in the entertainment industry, and SKT is an important mixed reality infrastructure such as Jump Studio's volumetric capture technology and jump AR and jump virtual meetups to lead a new trend in the future. It is expected to become a platform.
In the past, when fans had to go to concerts or go through traditional media platforms such as TV and YouTube to meet their favorite stars, now they can breathe and coexist in the same space as a star with AR and VR technology.
SKT is also preparing a plan to hold concerts or fan meetings of K-pop stars such as Weekly in the metaverse space within the Jump Virtual Meetup as a K-pop metaverse project.
Meanwhile, SKT has recently changed the name of the existing'MR Service CO (Company)' to'Metaverse CO' as the era of metaverse in the industry as a whole has arrived, and will focus more on providing a metaverse-centered mixed reality experience in the future. Plan.
Jin Jin-soo Jeon, head of SKT Metaverse's CO (company), said, “SKT plans to provide a new experience based on mixed reality to customers by collaborating with various K-pop stars. We plan to take the lead in spreading the global K-pop fever and popularizing mixed reality contents by providing opportunities to enjoy.”
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